Avrum Morrow Named
To Order of Canada
Avrum (Avi)
Morrow, philanthropist and founder of Avmor Ltd., has made history. He is the
first person from the janitorial industry to be named to the Order of Canada.
This distinction, the highest honour for a civilian in Canada, is a tribute to
Morrow’s achievement in business and his lifetime of dedication to the
community.
Morrow is already
known as a businessman with a passion for the arts. He founded Avmor Ltd., one
of Canada’s leading manufacturers of professional cleaning solutions for the
janitorial and food service markets, in 1948.
So great is
Morrow’s love for the arts that he transformed Amvor’s original headquarters in
the heart of Old Montreal into an art museum. Morrow has commissioned over 400
paintings, sculptures, photographs and drawings from artists young and old,
famous and unknown of the Avmor building at 445 Ste. Helene St. This
collection, which began when Morrow asked RD Wilson to sketch the building for
the company Christmas card in 1965, is on display for people’s enjoyment.
Morrow is also a
long time supporter of Concordia University, McGill University, the University
of Ottawa and various other community organizations.
Morrow’s
contributions are varied and the impact of his work can be felt from the
cleaning industry to the art world. The Order of Canada’s motto is
“Desiderantes Meliorem Patriam” (They desire a better country). Morrow not only
desires a better country, but he has helped create it.
Morrow’s passion
for philanthropy and bettering the community is ingrained in Avmor’s corporate
culture. Most recently, Avmor has demonstrated its commitment to the future by
becoming a leader in green cleaning through the introduction of its Biomor and
Ecopure lines. These products are said to offer an effective and healthier
alternative for institutions wishing to contribute to the health of the
surrounding community and the air we breathe. Last year, Avmor also
participated in the Scout’s Canada Scoutrees Program by donating a tree for
every case of Ecopure purchased. Avmor’s latest initiative is Sustainable
Development through the promotion of its sustainable cleaning products,
solutions and programs.
